A listing with a Buy It Now option does not mean that the bidding has a reserve price, though the two features can be used together in one listing. An eBay reserve price is the amount that bidding must reach for the item to actually sell. Bids will show "Reserve Not Met" until the bidding for the reserve is met. If the bidding does not reach the seller's reserve price, the seller does not have to sell to the top bidder.
Some sellers will go on to send a Second Chance Offer to the top bidder, which offers the item to the bidder for the price of the last highest displayed bid.
The Buy It Now feature allows users to skip the waiting game that is bidding and buy the item directly for a set price. Some sellers will set items as "Buy It Now" with no bidding option, while others will add it as an option to an auction listing.
If an auction features a Buy It Now option, that option is active only until bidding starts. Auctions can have both a Buy It Now price and a reserve price, though the reserve price and the Buy It Now price do not have to be the same. This means that even if you're the highest bidder at the end of the auction, you won't win the item. Sellers can lower their reserve price during the auction or make a Second Chance Offer once it ends.
We'll send you a message if either of these happen, so you have another chance to buy the item. If you've made a mistake when bidding on an item, you can retract your bid in certain circumstances. Automatic bidding is the easiest way to bid on an eBay auction. Skip to main content. She may be worried that such a high starting price on an auction will deter buyers and no bids will be placed.
When a bidder bids on the item, he will see a notice under the price explaining that the reserve has not been met. The highest bidder will win the item. The snag with a reserve price is that it is hidden from buyers. They can't see the reserve price anywhere in the auction.
Some sellers may disclose the reserve price in the description area, or explain to buyers that they will disclose the reserve price if asked in a private message through the eBay messaging system. Sellers aren't required to disclose the reserve price, but it can be helpful to share that information if you really want to sell the item.
If you have placed your maximum bid, just wait. Even if the reserve isn't met, the seller has the option to send you a Second Chance Offer , which is an offer to the highest bidder. You may be the highest bidder and the seller may decide to come down in price if she realizes that she isn't going to get her asking price.
Don't bid on another auction listing for the item, assuming that you've not won this one. Wait until the first auction closes and you are not the winner. If you bid on another similar item at the same time, you could be obligated to buy two of them. Just as importantly, sellers can and often do return to reserve auctions that aren't performing well or generating as many bids as they would have liked in order to change or remove the reserve price.
If this happens, the very same bid that a moment ago did not meet the reserve price may suddenly be the winning bid, and once again if you have bid on another similar item in the meantime and win it, you could end up on the hook for two of them.
Some buyers are tempted to retract their bids if they've bid on a reserve price auction and found that their bid didn't meet the reserve, but for both of the reasons above it's a bad idea to do so. There is also one additional reason for not retracting a bid when your bid didn't meet the reserve price: it's against eBay rules and doing so several times could get you banned from eBay.
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