A Combination Approach Is the Wave of the Future As television, radio and digital media continue to evolve, many marketers have found that a combined approach integrating all three types of advertising allows all portions of the marketing funnel to be reached simultaneously.
The Smith Difference is designed to bring your career goals within reach with our personalized resources and quality education. Skip to main content. Image via Flickr by Joe Haupt Radio is still a popular source of entertainment, particularly during those times of the day when individuals have limited use of the internet or access to a television.
Let's Connect. Get More Info. Get More Information. June 24th, 0 Comments. April 13th, 0 Comments. April 7th, 0 Comments. February 24th, 0 Comments. July 29th, 0 Comments. TV advertising depends on generating an emotional response from the viewer. Geico insurance commercials rely on humor to get attention, while Allstate with its "Mayhem" character focuses more on fear while still including a touch of humor. The article, "10 Rules for More Effective Advertising," on the American Research Group website, points out that the eight basic emotions are fear, joy, anger, surprise, anticipation, acceptance, sadness and disgust.
TV advertising is most effective when it generates one or more of these emotions. For example, a plumbing service could use humor in creating its slogan for its TV ad, while a local attorney's office might use fear in its TV advertising. When the TV commercial is aired, whether it's a regional or national program, how popular the program is and how many times the advertiser commits to advertising all affect the cost of running the commercial. As a small business, it's more cost-effective to advertise on local programs rather than national programs, especially if your business is generated within a limited geographic area.
Consider niche cable TV programs for national advertising. Katie Jensen's first book was published in Since then she has written additional books as well as screenplays, website content and e-books. Her articles specialize in business and personal finance.
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